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Billy Pizer.

 Professor, Nicholas Institute.

 

Behavioral Economics may have a few percentage points of effect, but no more. Therefore, the issue must be framed so that people not only change their behavior, but their perception of the gravity of the problem. To do this, the environmental message must be moderated so that conservative folks don't reject it out of hand.

 

4. In changing people's behavior, must the "frame" also change their perception of the problem?

1. How may Behavioral Economics be applied to improve the environment, and to what effect?

 

3. Must the issue be framed differently for different sectors of the public, and for different experts?

 

2. Why are there limits to what Behavioralism can do to address climate change?

 

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