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Brad Wilson.

 CEO, Blue Cross and Blue Shield of North Carolina.

 

Over 20% of BCBS NC insurance payouts are for problems that stem from lifestyle choices. Eliminating these costs may require workplace changes, provider partnerships, and better product design. Additionally, the ACA could learn from the auto insurance industry. Finally, we all must address how we want our end-of-life care to be handled.

2. How can behavioral techniques address these problems?

 

1. What are the current problems with healthcare in the U.S.?

 

3. Can the ACA be improved by borrowing ideas from the auto insurance industry?

 

4. How big of a concern is our culture's emphasis on sustaining life at all costs, and can this be fixed?

 

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