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Duke Law and Economics Society.
​Fifth Annual Triangle Law and Economics Conference​.
Lori Bennear.
Professor, Nicholas Institute.
Behavioral approaches may have some effect, but ultimately carbon must be priced correctly to optimize consumption levels. On the behavioral level, though, we should be focusing our messaging on the gains from being environmentally conscious, not the losses that may arise from failing to do so. Framing is therefore very important.
3. Must the issue be framed differently for different sectors of the public, and for different experts?
1. How may Behavioral Economics be applied to improve the environment, and to what effect?
2. How do microeconomics and macroeconomics play into these behavioral approaches?
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