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Duke Law and Economics Society.
​Fifth Annual Triangle Law and Economics Conference​.
Marcus Hedahl.
Professor, U.S. Naval Academy.
Behavioral approaches should focus on how to get people to act contrary to their self-interest for the greater good. Although using relative measures to change behavior is effective, the behavioral change must be objectively significant. To achieve this, we must appeal to people's sense of justice, for the people who will be harmed are currently helpless.
4. In changing people's behavior, must the "frame" also change their perception of the problem?
1. How may Behavioral Economics be applied to improve the environment, and to what effect?
3. Must the issue be framed differently for different sectors of the public, and for different experts?
2. Why are there limits to what Behavioralism can do to address climate change?
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