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Duke Law and Economics Society.
​Fifth Annual Triangle Law and Economics Conference​.
Rick Larrick.
Professor, Fuqua School of Business.
Behavioral approaches may be necessary to effect positive environmental change. For example, information about environmental impact should be presented in ways people truly understand. Also, although a moderated environmental message may not turn away skeptics, this must not sacrifice our ability to move in the right direction.
4. In changing people's behavior, must the "frame" also change their perception of the problem?
1. How may Behavioral Economics be applied to improve the environment, and to what effect?
3. Must the issue be framed differently for different sectors of the public, and for different experts?
2. Why are there limits to what Behavioralism can do to address climate change?
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